The weekly is directed to children aged 7-12, mainly to boys. The magazine contains several dozen pages of humorous comics featuring Donald Duck, Scrooge McDuck, the nephews, Mickey and Goofy.
Every story contains a second theme – a wink to the older readers. For just this reason, after being read by the children, the paper often ends up in the hands of fathers.
Every issue also contains jokes, puzzles, reports from the world of film and computer entertainment, a guide on how to become the biggest prankster in the neighbourhood and competitions with numerous, attractive awards.
A toy is attached to every issue!